# Racoons.ai

> Racoons.ai is an AI-powered website analytics platform that scans your site and tells you exactly how to get more customers — in plain English. Free setup in under 5 minutes.

Racoons.ai helps small businesses, e-commerce stores, SaaS companies, and website owners understand why their website isn't converting visitors into customers. Instead of complex dashboards and manual analysis, Racoons uses AI to automatically analyze your website data, identify issues, and deliver actionable recommendations via email and an AI chat interface.

## Key Features

- **AI-Powered Analysis**: Automatically scans your website and identifies conversion issues, SEO problems, and UX improvements
- **Plain English Insights**: No analytics expertise required — get recommendations you can actually understand and act on
- **AI Chat**: Ask questions about your website data in plain English and get instant answers
- **Page Health Analysis**: Comprehensive audits covering first impressions, messaging, CTAs, conversion elements, design, and SEO
- **MCP Integration**: Connect Racoons to Claude Desktop, Claude Code, VS Code, and other MCP-compatible AI tools
- **Custom Event Tracking**: Track custom events on your site with a lightweight JavaScript snippet
- **Proactive Analytics**: Racoons proactively emails you insights — no need to log in and check dashboards
- **Shopify Integration**: Install via the Shopify App Store with no code changes needed
- **Multi-Project Support**: Monitor multiple websites from a single account
- **Team Collaboration**: Unlimited seats on all plans

## Pricing

- **Free** ($0/month): 1M events, 5 AI chat messages/month, 1 analysis/month, 1 project, unlimited seats
- **Self Service Pro** ($89/month): 3M events, 50 AI chat messages/month, 4 analyses/month, 10 ad hoc analyses, 3 projects, on-demand page health analyses, priority support, unlimited seats
- **Enterprise** (Custom pricing): 20M+ events, 500 AI chat messages/month, 4 analyses/month, 50 ad hoc analyses, 15+ projects, implementation support, priority support, unlimited seats

## Core Pages

- [Home](https://racoons.ai/): Main landing page — overview of features, how it works, testimonials, and comparison to alternatives
- [Pricing](https://racoons.ai/pricing): Detailed pricing plans (Free, Self Service Pro, Enterprise)
- [Demo](https://racoons.ai/demo): Free landing page analysis tool — try it without signing up
- [Sign In](https://racoons.ai/signin): Sign in or create a new account

## Documentation

- [Introduction](https://racoons.ai/docs): Racoons is a service that analyzes your website data with AI and gives you actionable ways to improve your metrics.
- [Integration Guide](https://racoons.ai/docs/guides/integration): Learn how to sign up for Racoons and integrate it into your web application.
- [Using Racoons MCP Server](https://racoons.ai/docs/guides/mcp-server): This document explains how to connect the Racoons MCP server to popular AI clients.
- [Page Health Analysis](https://racoons.ai/docs/guides/page-health-analysis): Learn how Racoons analyzes your website pages for conversion performance, SEO, accessibility, and design issues.
- [Shopify Integration](https://racoons.ai/docs/guides/shopify): Set up Racoons analytics on your Shopify store in minutes using the Racoons AI Analytics app.

## Free SEO Tools

- [Free SEO Tools](https://racoons.ai/tools): Collection of free website analysis tools — no sign-up required
- [Meta Tag Checker](https://racoons.ai/tools/meta-tag-checker): Check if your page has all essential meta tags
- [Heading Structure Checker](https://racoons.ai/tools/heading-structure-checker): Visualize your heading hierarchy for better SEO
- [Open Graph Preview](https://racoons.ai/tools/open-graph-preview): Preview how your page looks when shared on social media
- [CTA Analyzer](https://racoons.ai/tools/cta-analyzer): Find and evaluate calls-to-action on your page
- [Redirect Checker](https://racoons.ai/tools/redirect-checker): Trace and analyze redirect chains for any URL
- [llms.txt Checker](https://racoons.ai/tools/llms-txt-checker): Check if a website has an llms.txt file for AI discoverability

## Blog

- [Blog](https://racoons.ai/blog): Latest articles and insights on AI-powered website analytics, SEO optimization, and data-driven growth strategies
- [How We Built an MCP Server for Our Analytics Platform](https://racoons.ai/blog/building-our-mcp-server): A technical deep dive into building an MCP server on AWS Lambda, including OAuth 2.0 from scratch, stateless architecture, hybrid search, and the challenges we hit along the way.
- [5 Things I Wish I Knew Before My First Product Hunt Launch](https://racoons.ai/blog/product-hunt-launch-tips): Product Hunt can be a great way to get early traction, but the platform has its own rules. Here's what I learned about how it actually works.

## Learning Center

- [Web Analytics & SEO Glossary](https://racoons.ai/learn): Comprehensive glossary of web analytics, SEO, and conversion optimization terms

### Analytics & Metrics

- [Bounce Rate](https://racoons.ai/learn/bounce-rate): The percentage of visitors who leave your site after viewing only one page.
- [Session Duration](https://racoons.ai/learn/session-duration): The total time a visitor spends on your website in a single visit.
- [Pageviews](https://racoons.ai/learn/pageviews): The total number of pages viewed across all visitors and sessions.
- [Conversion Rate](https://racoons.ai/learn/conversion-rate): The percentage of visitors who complete a desired action on your site.
- [Exit Rate](https://racoons.ai/learn/exit-rate): The percentage of visitors who leave your site from a specific page.
- [Unique Visitors](https://racoons.ai/learn/unique-visitors): The number of distinct individuals who visit your site in a given time period.
- [Click-Through Rate (CTR)](https://racoons.ai/learn/click-through-rate): The percentage of people who click on a link after seeing it.
- [Referral Traffic](https://racoons.ai/learn/referral-traffic): Visitors who arrive at your site by clicking a link on another website.
- [Heatmap](https://racoons.ai/learn/heatmap): A visual representation of where visitors click, move, and scroll on your webpage.
- [Funnel Analysis](https://racoons.ai/learn/funnel-analysis): Tracking how visitors move through a series of steps toward a conversion goal.
- [Event Tracking](https://racoons.ai/learn/event-tracking): Recording specific user interactions on your website such as clicks, form submissions, and video plays.
- [Engagement Rate](https://racoons.ai/learn/engagement-rate): The percentage of visitors who meaningfully interact with your website rather than passively viewing it.
- [Traffic Source](https://racoons.ai/learn/traffic-source): The origin or channel through which visitors find and arrive at your website.
- [Dwell Time](https://racoons.ai/learn/dwell-time): The time a searcher spends on a page before returning to the search results.
- [User Retention](https://racoons.ai/learn/user-retention): The ability of a website or product to keep users coming back over time.
- [Churn Rate](https://racoons.ai/learn/churn-rate): The percentage of users or subscribers who stop using your product or cancel their subscription over a given time period.
- [Average Order Value (AOV)](https://racoons.ai/learn/average-order-value): The average amount of money spent each time a customer places an order on your website.
- [Pages Per Session](https://racoons.ai/learn/pages-per-session): The average number of pages a visitor views during a single session on your website.
- [Daily Active Users (DAU)](https://racoons.ai/learn/daily-active-users): The number of unique users who engage with your website or product within a single day.

### SEO & Search

- [Meta Tags](https://racoons.ai/learn/meta-tags): HTML elements that provide search engines and browsers with information about your page.
- [Organic Traffic](https://racoons.ai/learn/organic-traffic): Visitors who find your website through unpaid search engine results.
- [UTM Parameters](https://racoons.ai/learn/utm-parameters): Tags added to URLs that track the source and campaign of incoming traffic.
- [Canonical URL](https://racoons.ai/learn/canonical-url): An HTML tag that tells search engines which version of a page is the preferred one.
- [Backlinks](https://racoons.ai/learn/backlinks): Links from other websites that point to your site, acting as votes of confidence for search engines.
- [Alt Text](https://racoons.ai/learn/alt-text): Descriptive text added to images that helps search engines and screen readers understand the content.
- [Internal Linking](https://racoons.ai/learn/internal-linking): Links within your website that connect one page to another on the same domain.
- [Structured Data](https://racoons.ai/learn/structured-data): Code added to your pages that helps search engines understand your content and display rich results.
- [Keyword Research](https://racoons.ai/learn/keyword-research): The process of finding and analyzing search terms people use to find content like yours.
- [Sitemap](https://racoons.ai/learn/sitemap): A file that lists all the pages on your website to help search engines discover and index your content.
- [Search Intent](https://racoons.ai/learn/search-intent): The underlying goal or purpose behind a user's search query.
- [Website Audit](https://racoons.ai/learn/website-audit): A comprehensive evaluation of a website's performance, SEO, accessibility, and user experience.
- [Open Graph](https://racoons.ai/learn/open-graph): A protocol that controls how your web pages appear when shared on social media platforms.
- [Heading Structure](https://racoons.ai/learn/heading-structure): The hierarchical organization of H1-H6 heading tags that defines your page's content outline.
- [Robots.txt](https://racoons.ai/learn/robots-txt): A file that tells search engine crawlers which pages they can and cannot access on your website.
- [Technical SEO](https://racoons.ai/learn/technical-seo): The practice of optimizing the technical aspects of a website to help search engines crawl, index, and rank it effectively.
- [Rich Snippets](https://racoons.ai/learn/rich-snippets): Enhanced search result listings that display additional information like ratings, prices, or images beyond the standard title and description.
- [Mobile-First Indexing](https://racoons.ai/learn/mobile-first-indexing): Google's practice of using the mobile version of a website's content for indexing and ranking in search results.
- [301 Redirect](https://racoons.ai/learn/301-redirect): A permanent redirect that sends users and search engines from an old URL to a new one while preserving SEO value.
- [Anchor Text](https://racoons.ai/learn/anchor-text): The visible, clickable text in a hyperlink that tells users and search engines what the linked page is about.
- [Long-Tail Keywords](https://racoons.ai/learn/long-tail-keywords): Specific, multi-word search phrases that have lower search volume but higher conversion intent than broad keywords.
- [SERP (Search Engine Results Page)](https://racoons.ai/learn/serp): The page displayed by a search engine in response to a user's query, showing organic results, ads, and special features.
- [llms.txt](https://racoons.ai/learn/llms-txt): A markdown file at your website's root that helps large language models and AI tools understand your site's content and structure.
- [Generative Engine Optimization (GEO)](https://racoons.ai/learn/generative-engine-optimization): Optimizing web content to be cited and surfaced in AI-generated search responses from platforms like Google AI Overviews, Perplexity, and ChatGPT.
- [Answer Engine Optimization (AEO)](https://racoons.ai/learn/answer-engine-optimization): Optimizing content to be selected as direct answers in featured snippets, People Also Ask boxes, voice search results, and knowledge panels.

### Conversion Optimization

- [Call-to-Action (CTA)](https://racoons.ai/learn/call-to-action): A prompt on your page that encourages visitors to take a specific action.
- [Landing Page](https://racoons.ai/learn/landing-page): A standalone page designed specifically to convert visitors from a marketing campaign.
- [A/B Testing](https://racoons.ai/learn/a-b-testing): Comparing two versions of a page to see which performs better.
- [Social Proof](https://racoons.ai/learn/social-proof): Elements like reviews, testimonials, and trust badges that build visitor confidence.
- [Value Proposition](https://racoons.ai/learn/value-proposition): A clear statement that explains why visitors should choose your product or service.
- [Form Optimization](https://racoons.ai/learn/form-optimization): Improving web forms to increase completion rates and reduce user friction.
- [Micro-Conversion](https://racoons.ai/learn/micro-conversion): A small, measurable action that indicates a visitor is progressing toward a primary conversion goal.
- [Landing Page Optimization](https://racoons.ai/learn/landing-page-optimization): The process of improving landing page elements to increase conversion rates.
- [Conversion Rate Optimization (CRO)](https://racoons.ai/learn/conversion-rate-optimization): The systematic process of increasing the percentage of website visitors who take a desired action.
- [Cart Abandonment](https://racoons.ai/learn/cart-abandonment): When a shopper adds items to their online cart but leaves the website without completing the purchase.
- [Lead Generation](https://racoons.ai/learn/lead-generation): The process of attracting and capturing potential customers' interest and contact information through your website.

### User Experience

- [Above the Fold](https://racoons.ai/learn/above-the-fold): The portion of a webpage that is visible without scrolling.
- [Page Load Time](https://racoons.ai/learn/page-load-time): The time it takes for a webpage to fully display its content to the visitor.
- [Mobile Responsiveness](https://racoons.ai/learn/mobile-responsiveness): A website's ability to adapt its layout and content to work well on any screen size.
- [Scroll Depth](https://racoons.ai/learn/scroll-depth): A metric that measures how far down a page visitors scroll before leaving.
- [Web Accessibility](https://racoons.ai/learn/accessibility): Designing websites so people with disabilities can perceive, navigate, and interact with them.
- [User Flow](https://racoons.ai/learn/user-flow): The path a visitor takes through your website to complete a specific goal.
- [Visual Hierarchy](https://racoons.ai/learn/visual-hierarchy): The arrangement of design elements to guide visitors' attention in order of importance.
- [Information Architecture](https://racoons.ai/learn/information-architecture): The structural organization of website content to help users find information and complete tasks.
- [Breadcrumbs](https://racoons.ai/learn/breadcrumbs): A navigational aid that shows users their location within a website's hierarchy, displayed as a trail of links.
- [Website Navigation](https://racoons.ai/learn/website-navigation): The system of menus, links, and UI elements that help users find and move between pages on a website.
- [Color Contrast](https://racoons.ai/learn/color-contrast): The difference in luminance between foreground text and its background, critical for readability and accessibility.
- [Typography](https://racoons.ai/learn/typography): The art and technique of selecting, sizing, and arranging typefaces to make text readable, legible, and visually appealing on the web.

### Website Performance

- [Core Web Vitals](https://racoons.ai/learn/core-web-vitals): A set of three Google metrics that measure real-world user experience on your website.
- [Time to First Byte (TTFB)](https://racoons.ai/learn/time-to-first-byte): The time between a browser requesting a page and receiving the first byte of data from the server.
- [Content Delivery Network (CDN)](https://racoons.ai/learn/content-delivery-network): A distributed network of servers that delivers web content to users from the nearest geographic location.
- [Image Optimization](https://racoons.ai/learn/image-optimization): Reducing image file sizes and using modern formats to improve page load speed.
- [Lazy Loading](https://racoons.ai/learn/lazy-loading): A technique that delays loading images and content until they are needed, speeding up initial page load.
- [Browser Caching](https://racoons.ai/learn/caching): Storing website files locally in a visitor's browser so repeat visits load faster.
- [Render-Blocking Resources](https://racoons.ai/learn/render-blocking-resources): CSS and JavaScript files that delay your page from displaying content to visitors.
- [Largest Contentful Paint (LCP)](https://racoons.ai/learn/largest-contentful-paint): A Core Web Vital that measures how long the largest visible element takes to render on screen.
- [Cumulative Layout Shift (CLS)](https://racoons.ai/learn/cumulative-layout-shift): A Core Web Vital that measures how much visible content unexpectedly shifts during page loading.
- [First Contentful Paint (FCP)](https://racoons.ai/learn/first-contentful-paint): A performance metric that measures how quickly the first piece of content appears on screen.
- [Interaction to Next Paint (INP)](https://racoons.ai/learn/interaction-to-next-paint): A Core Web Vital that measures how quickly your page responds to user interactions like clicks, taps, and key presses.

## Legal

- [Privacy Policy](https://racoons.ai/privacy)
- [Terms of Service](https://racoons.ai/terms)

## Contact

- Email: support@racoons.ai